March 12, 2012
Dear INDIVIDUALS,
In 2005, when I decided to launch BLACK Collection, I had two overall accomplishments I wanted to achieve. The primary objectives were to connect creative, and organically cool people through the brand. I also wanted to utilize the BLACK Collection platform to elevate the lives of those who assisted with creating the brand and those who supported us while building the brand. I wasn’t a cut and sew designer, had no initial consumer base, very minimal resources, nor was I a salesmen. I only embodied two qualities that are essential to making any unconventional venture become a tangible existence; the heart to begin to work towards making my dream come true, and a vision with a message that I knew must be told. BLACK Collection was never about broadcasting my personal accomplishments; it was all about connecting people through the brand.
In 2009, something special occurred, and at that time we didn’t realize its significance and the influence it held. We launched our INDIVIDUAL campaign, and months later it registered that this was the core principle that this brand was built upon. The message connected with a growing consumer base through the United States and gradually in international markets. I’ve met some of my best friends who are now family through this brand, received so many encouraging messages in support of the INDIVIDUAL campaign and connected with so many talented INDIVIDUALS that are all changing the world on their own merit.
As the years continued I became intimately connected to the true essence of the brands mission: the avid supporters, and annoyed with infatuation of mainstream stream society dictating the thoughts, and actions of people. Observing both spectrums, I’ve decided that our responsibility to INDIVIDUALS has exceeded the limitations of fashion. Our message has transpired into a new direction for us. Our vision, intent, and purpose has elevated.
With optimistic thoughts for the future, and the creatives that will assist to push the human race forward, BLACK Collection will no longer operate with our primary focus on fashion. Our brand delivery will translate into memorable experiences with equity. We will now operative as a “Creative Collective”, consciously, culturally, and socially responsible for breathing “individualism” into the world daily. In conjunction with promoting, and spreading the INDIVIDUAL message to free-thinkers worldwide we are excited to get to work!
Our new direction is to collaborate with other niche INDIVIDUALS, and brands that coincide with our vision to provide quality projects, and creative results. We will serve as the nucleus that will connect “Creative Collective Minds” that are on the quest to accomplish supernatural objectives targeted to true INDIVIDUALS
I am sincerely appreciative for all of your support! Now is the time to push limitations and do the impossible even more! Growth is inevitable! The new direction will yield new results, new energy, and new opportunities! I am extremely excited to begin this new journey! In order to get more, we must be willing to do more. In order to receive more, we must believe more! Life is about inspiring and touching as many people as we possibly can with our gift while we are here. Let’s strive towards that goal, create and expand modern platforms through connectivity with those seeking to change the world!
Welcome To The Future,
Reggie Black