
Eight years before BLACK Collection was born, it existed in the mind of the Creator, and Founder Reggie Black. At that time there was no exact name for the brand, just vision and ambition that would someday bring the brand to reality. Inspired by his first job as clean-up boy after middle school, and observing the daily operations at SOLO Sports (a local DC Urban store) the passion grew. Also inspired by other DC entrepreneurs and local brands, Reggie Black was determined to create brand that represented DC. The city that inspired BLACK Collection was the spark of it all, however he had a broader vision that didn’t include confining the products to one specific area or group of consumers, and placing no limitations on the creativity, nor doubting the ability of what the brand could eventually accomplish.
In 2005, the junior year of his college matriculation, and the year before graduation the brand that once just existed in the mind became a tangible entity. At the early age of 12, Reggie Black had decided that being an entrepreneur was the only thing that he would strive to become. June 2005 marked the beginning of that quest. During a study abroad trip to Namibia, South Africa the Reggie Black named BLACK Collection, which is the brand known today.
In 2009, BLACK Collection launched the cornerstone of their brand “The INDIVIDUAL Campaign”. With the intentions, and goal to inspire, motivate, and encourage everyday citizens to channel their inner gifts, talents, and beliefs without validation from others. The INDIVIDUAL Campaign has inspired our consumers, and supporters to live their dreams, and pursue their own happiness. The INDIVIDUAL Campaign has also serves an outlet that has allowed us to create a series of INDIVIDUAL products, serve as a platform for college students to create campaigns on various campuses along the East Coast, and express their creativity.
Our main goal is to create and coin a new approach to branding. We are striving to become an “Experience Brand”
BLACK Collection is continuously reaching new consumers, and new markets throughout the US, being recognized Internationally and constantly growing, and spreading our message.